Clear Channel bringing real-time traffic reports to highway billboards

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: Real-time traffic reports coming to billboards : : When you're stuck bumper-to-bumper on the expressway, you presumably know it. : But Clear Channel Communication officially unveiled its program to put real-time traffic information on its network of digital billboards beginning here in the Chicago area, with plans to expand program elsewhere. : Rolling the dice, as it were, as the charter advertiser in the program is the Illinois Lottery. The deal, negotiated by OMD, calls for a 13-week run on 19 area digital billboards featuring traffic reports and regularly updated lottery information. : : Clear Channel's Total Traffic Network already provides data for radio, television, navigation devices and the Internet, so it is not a major step to integrate the information into what is being called the company's Total Out of Home Network. : UPDATE: A spokeswoman representing Total Out of Home Network said the billboards program started rolling out in the last nine days or so. Locations, she said, are to include: : Eisenhower Expressway (I-290) at First Avenue : Stevenson Expressway (I-55) at the North-South Tollway (I-355), at LaGrange Road, and also at Harlem Avenue : I-57 at Sibley Avenue : Bishop Ford Freeway (I-94) at 159th Street : Edens Expressway Spur (I-94) near Waukegan Road : Tri-State Tollway (I-294/I-94) at North Avenue, at Wolf Road (O?Hare Airport Area), near Dempster, near 127th Street, and near 75th Street : Veterans Memorial Tollway (I-355) at Lake Street : I-80/I-94 near Halsted

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