The Blackhawks ad campaign scores!

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Posted by Pat Manalansan on October 07, 2010 at 21:47:29:

The "One Goal" tag line won't change, but the style, tone and substance of a new TV advertising campaign for the Chicago Blackhawks have been completely -- and fascinatingly -- revamped in the wake of the team's winning the Stanley Cup last season.

The campaign, developed jointly by the Hawks' crackerjack in-house marketing department and Ogilvy & Mather/Chicago, debuts tonight during the national telecast on cable channel Versus of the Hawks' season opener against the Colorado Avalanche.

Lou Lazare has the scoop

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Re: The Blackhawks ad campaign scores! lew pinella 19:05:51 10/08/10 (0)

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: The "One Goal" tag line won't change, but the style, tone and substance of a new TV advertising campaign for the Chicago Blackhawks have been completely -- and fascinatingly -- revamped in the wake of the team's winning the Stanley Cup last season. : The campaign, developed jointly by the Hawks' crackerjack in-house marketing department and Ogilvy & Mather/Chicago, debuts tonight during the national telecast on cable channel Versus of the Hawks' season opener against the Colorado Avalanche.

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