Re: I meant: Does WLS make money on Rush Limbaugh

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Posted by philco on March 31, 2011 at 11:11:43:

In Reply to: Re: I meant: Does WLS make money on Rush Limbaugh posted by Know No on March 31, 2011 at 08:48:00:

: When you listen to a stream, you will not hear the broadcast commercials. This has something to do with voice-talent contracts.
: So instead you hear filler....music, psa, promos. However, if the radio station sells just the stream, you will hear "stream only" commercials.

Thanks. I was starting to figure that was the case. Makes me wonder if streaming does stations much good, other than promotion. Advertisers can't like it. Seems like a dumb vestige of pre-Internet days.

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: : When you listen to a stream, you will not hear the broadcast commercials. This has something to do with voice-talent contracts. : : So instead you hear filler....music, psa, promos. However, if the radio station sells just the stream, you will hear "stream only" commercials. : Thanks. I was starting to figure that was the case. Makes me wonder if streaming does stations much good, other than promotion. Advertisers can't like it. Seems like a dumb vestige of pre-Internet days.

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