Posted by chicagomedia.org on July 23, 2008 at 18:54:24:
CBS Radio Launches Video Platform
CBS Radio has developed a new strategy to provide its stations with a video medium to complement its audio content side of the business. Debuting on the Web sites of four of the company's New York stations (www.fresh1027.com, www.wcbs880.com, www.923krock.com and www.wfan.com), the new video platform presents the stations with the technology to create individual and personalized branded video players, which will allow them to feature station content, syndicate videos, share and distribute videos to multiple destinations and embed video clips to share with others via social networking sites. In addition to broadcast simulcasts, live concert performances, in-studio interviews, breaking news and original programming exclusively for the Web, the new player will also offer content provided by the audience and solicited by the station.
Furthermore, the new technology creates advanced advertising and specialized sponsorship opportunities for CBS Radio clients, including branded players and content, studio imaging, advertorials and in-video advertising.
"Rethinking and evolving our business had led us to this transformation and in the very near future every station will have a major video component transforming radio from a purely audio medium to a visual one as well," said David Goodman, President, Digital Media and Integrated Marketing at CBS Radio. "From a content perspective, no one is better positioned than radio to take advantage of online video with literally thousands of hours of original programming being produced every week. Previously you could only hear that material on-air or online. Now audiences will be able to see what happens at their favorite radio station and interact with our brands and personalities in an entirely different way, and we'll be able to extend our reach through the distribution capabilities the new player affords us."
(FMQB)