Posted by Truth in Reporting on July 26, 2008 at 06:47:13:
In Reply to: The breakdown: Preliminary Chicago PPM ratings posted by chicagomedia.org on July 25, 2008 at 13:49:09:
"Heritage Urban WGCI, who was #1 in the diary, slips all the way into a tie for 10th in the meter adults 25-54"
I predicted this when PPM was first being circulated as a rumor. Stations like GCI will have the hardest time with this because 1) minorities don't like the idea of carrying a monitoring device and 2) I never thought the #s these stations got were true representations anyway, it's just that minorities find a station and consider it "theirs" even if they aren't listening to it at the time they say they are in a diary.
Off to my Saturday morning jog with Rob Elgas.