New PPM Pre-Currency Review for Chicago


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Posted by chicagomedia.org on September 12, 2008 at 10:09:17:

In Reply to: New PPM Pre-Currency #s for Chicago posted by chicagomedia.org on September 11, 2008 at 19:12:38:

Chicago: Bonneville Still In High Gear; WOJO, WLS Surge

BONNEVILLE continues to see huge success in CHICAGO with Classic Rock WDRV (THE DRIVE) and Hot AC WTMX (THE MIX). Gold-based AC WILV (LOVE-FM) also remains in a logjam with AC rivals WLIT and WCFS. Two stations that saw major growth this month: UNIVISION Regional Mexican WOJO and CITADEL Classic Hits WLS (TRUE OLDIES 94.7). Here's a look at the WINDY CITY in AUGUST:

25-54: WDRV remains a dominant #1 -- finishing 29% ahead of sister WTMX, which ranks 2nd. A solid month for WOJO, who surges from 7th to 3rd. TRIBUNE Talk WGN -- leaps into 4th place. Surging from 8th to 5th is WLS -- which also ranks as the #3 English language FM Music station -- a huge accomplishemt for the Classic Hits format and "TRUE OLDIES" affiliate. CLEAR CHANNEL continues to have their challenges since the shift to PPM in CHICAGO, with Urban AC WVAZ (V103) ranking 6th 25-54 (and as their highest rated station). CBS AAA WXRT ties for 6th. SBS Regional Mexican WLEY is 8th. EMMIS sees Rock WLUP tie with CBS Country WUSN for 9th.

CBS News WBBM-A is 11th, and is tied with AC sister WCFS (FRESH). WCFS moves just slightly ahead of rival WILV (who ranks 13th). Former market leader, CLEAR CHANNEL Urban WGCI, continues to struggle in the meter, dipping now to 14th place. AC sister WLIT ranks 15th. CITADEL Talk WLS-A is 16th, climbing ahead of CBS Sports WSCR. CBS Adult Hits WJMK (JACK-FM) ranks 18th -- although STEVE DAHL ticked up a bit in AUGUST. JACK was tied with CLEAR CHANNEL Top 40 WKSC and CLEAR CHANNEL Smooth AC WNUA, which not unlike the format in other markets, has its challenges in the meter. Out of the top 20 25-54: CBS Rhythmic WBBM (B96) and EMMIS Alternative WKQX (Q101.1) at #25.

18-49: BONNEVILLE wins here too -- but in reverse order with WTMX #1 and WDRV #2. WOJO surges to 3rd. WUSN slides from 3rd in JULY to 4th in AUGUST. WLEY is 5th. Continuing nice growth 18-49 is WCFS -- leaping from 10th in JULY to 6th in AUGUST -- tying them with WLUP. WLS is now top 10 18-49, surging to 8th place. WKSC and V103 tie for 9th.

Falling out of the top 10 18-49 is WGCI -- a station that spent years as the market leader 18-49, is now 11th, tied this time with WGN. WXRT was 13th, WBBM-A is 14th. WILV, B96 and WLIT tie for 15th. Q101.1 is 18th and UNIVISION Spanish Oldies WPPN is 19th. Tied for 20th: JACK and WSCR.

18-34: There's a new champ and it's WOJO. WTMX now slides back to 2nd in the cell. WLEY is 3rd, and gains 10%. WUSN climbs from 6th to 4th. WKSC slips from 3rd to 5th. WGCI is out of the top 5 18-34, moving down to 6th. B96 holds in 7th. Q101.1 is 8th, tied with WLS. WDRV rounds out the top 10.

(AA)


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