NBC 5 encouraging product placement

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Posted by chicagomedia.org on October 03, 2008 at 10:43:12:

Ads multiply

NBC 5's new upscale magazines encourage product placements


Two new upscale magazine shows under the umbrella of "LX.TV" debut this weekend on WMAQ-Channel 5.

At midnight Saturdays, "1st Look Chicago" will cover lifestyle trends and nightlife. "Open House Chicago," at 7:30 a.m. Sundays, will report on real estate and home improvement.

Both half-hour shows will be hosted by local models/actors Connie de Bie and Blake Whealy.

NBC Local Media's "LX.TV" brand, already airing on NBC-owned stations in New York and Los Angeles, allows advertisers to integrate their products "seamlessly" into the programs.

(Robert Feder, Chicago Sun-Times)

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