CBS placed on "Credit Watch"

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Posted by Oh, No on April 08, 2009 at 16:03:04:

Standard & Poor has placed CBS on "Credit Watch". Of all the media giants CBS is most dependent on Advertising. And Advertising is not generating the revenue it needs. In fact, many CBS stations are running more commercials. But what listeners don't know is that the stations aren't charging as much as they used to. Thus, smaller advertising revenue coming in. More cuts forthcoming. But where?

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: Standard & Poor has placed CBS on "Credit Watch". Of all the media giants CBS is most dependent on Advertising. And Advertising is not generating the revenue it needs. In fact, many CBS stations are running more commercials. But what listeners don't know is that the stations aren't charging as much as they used to. Thus, smaller advertising revenue coming in. More cuts forthcoming. But where?

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