Posted by We'll B Right Back on April 19, 2009 at 18:40:19:
In Reply to: What should WGN-AM do for mornings? posted by Wondering on April 19, 2009 at 12:41:29:
I think you get 20 minutes of actual personality content each hour in morning drive on WGN, so does it really make that much difference who hosts?
Does anyone on this board actually listen to WGN in the mornings?
It seems to me if you want traffic and news, WBBM would be the way to go.
But I don't think WGN will be too quick to change their format in any of their day-parts as long as they continue to bill $44 million bucks a year in ad revenue each year, and that's without lower themselves to run strip club ads or sexual potency pills. I don't know how they get clients to buy time on a station that has more breaks then content, but more power to them since they've been doing it for years.