Posted by chicagomedia.org on April 27, 2009 at 17:16:19:
Chicago Sun-Times bucks newspaper circulation trends
By Lewis Lazare | Chicago Sun-Times
on April 27, 2009 4:15 PM
The Chicago Sun-Times significantly outperformed the industry average during the six-month circulation reporting period that ended March 31, 2009.
While most major American dailies reported paid circulation declines, the Sun-Times remained flat at 312,141 Monday through Friday, per the Audit Bureau of Circulations. The S-T Sunday edition reported a 2.8 percent increase for the reporting period for a total average circulation of 254,379, while the Saturday circulation grew .9 percent to 227,311. The Sun-Times now ranks as the nation's 15th largest daily newspaper based on Monday through Friday circulation. That's up from 21st place a year ago. Sun-Times executives attributed the circulation results to several factors, including targeted home delivery, aggressive single copy sales promotion and an increase in retail sales outlets.
The Chicago Tribune reported a 5.7 percent decline in its weekday circulation to 501,203, while the paper's Sunday edition dropped 4.5 percent to 858,256.