Posted by B3 on May 26, 2009 at 12:03:29:
In Reply to: WNUA swings to Spanish format posted by chicagomedia.org on May 22, 2009 at 07:12:47:
"The problem that ultimately doomed WNUA was not the devotion of its audience, which didn't flag. The problem was Clear Channel's ability to cash in on it. According to independent industry revenue figures, WNUA's take was off by almost $2 million in 2008 compared with '07, while Univision Spanish-language leaders -- WLEY-FM 107.9 and Univision's WOJO-FM 105.1 -- showed gains."
Radio is becoming less and less diverse. Every station must maximize it's dollar reach because they are all owned by distant portal that only care about the cash.
I am wondering what I am going to listen to. I have found my options to have dwindled in recent years and going more and more to CD's. For a while, I migrated to XM but found with the merger of the two satellite service providers, even they seem to be eliminating diversity and focusing on homogenuous programming.