Re: Kathy & Judy fans protest on Michigan Avenue


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Posted by informed observer on June 04, 2009 at 09:21:46:

In Reply to: Kathy & Judy fans protest on Michigan Avenue posted by Morning News Reporter on June 04, 2009 at 09:20:46:

Very interesting "report". I am a senior citizen (66)

My annual earnings are in the low 6 figures.
I hold elected office.
I run my own business ("S" Corp)
Still active in sports.

I spent many years in broadcasting including a few with Arbitron and managing a couple of stations. I think I know a bit about the business. I am concerned that PPM is going to be a bit like the tail wagging the dog.

Few advertisers target the folks over 50 (was 60, then 55 and now 50) because they are wiser and less likely to be influenced by a call to action. It's not because they have less money but because they are less likely to pull a bone headed stunt like younger folks.


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