Re: Arbitron Meters Will Track Chicago's TV Viewing

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Posted by Chris on June 24, 2009 at 20:54:00:

In Reply to: Re: Arbitron Meters Will Track Chicago's TV Viewing posted by Boris on June 24, 2009 at 17:08:30:

: : Vaulting onto Nielsen's turf, Arbitron Inc. said Tuesday it will use its Portable People Meter radio audience measurement device to track TV viewership, according to the Wall Street Journal.

: "Vaulting"? How far removed is this from "Project Apollo"?

I think it's different because Nielsen is acting "unaffected" by Arbitron's announcement and it sounds like Arbitron is basically going to "take on" Nielsen. Apollo was an idea for them to work together, right?

Let's not forget that ARBITRON started as a TV ratings company. It was originally known as American Research Bureau.

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: : : Vaulting onto Nielsen's turf, Arbitron Inc. said Tuesday it will use its Portable People Meter radio audience measurement device to track TV viewership, according to the Wall Street Journal. : : "Vaulting"? How far removed is this from "Project Apollo"? : : I think it's different because Nielsen is acting "unaffected" by Arbitron's announcement and it sounds like Arbitron is basically going to "take on" Nielsen. Apollo was an idea for them to work together, right? : Let's not forget that ARBITRON started as a TV ratings company. It was originally known as American Research Bureau.

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