Re: Should Radio drop Arbitron?

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Posted by MARY GEIER on September 28, 2009 at 13:44:23:

In Reply to: Should Radio drop Arbitron? posted by Jay on September 27, 2009 at 17:13:19:

YES YES YES YES YES!

THE SURVEY SYSTEM IS FLAWED.

THE RADIO INDUSTRY SHOULD BE ASHAMED OF ITSELF TO ALLOW A FLAWED SURVEY TO DICTATE
LISTNER PATTERNS.

ARBITRON HAS TO WEIGHT DEMOS, PLACE MULTIPLE DIARIES IN SAME HOME, AND BASES RESULTS ON
SMALL SAMPLES SIZES.

IT IS A JOKE; EVEN WHEN I LIKE MY NUMBERS

: Should Radio drop Arbitron?

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: YES YES YES YES YES! : : THE SURVEY SYSTEM IS FLAWED. : THE RADIO INDUSTRY SHOULD BE ASHAMED OF ITSELF TO ALLOW A FLAWED SURVEY TO DICTATE : LISTNER PATTERNS. : ARBITRON HAS TO WEIGHT DEMOS, PLACE MULTIPLE DIARIES IN SAME HOME, AND BASES RESULTS ON : SMALL SAMPLES SIZES. : IT IS A JOKE; EVEN WHEN I LIKE MY NUMBERS : : : Should Radio drop Arbitron?

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