Monsters in the Morning....gone

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Posted by Scottie on October 30, 2009 at 17:26:38:

In Reply to: "Monsters in the Morning" cancelled posted by chicagomedia.org on October 30, 2009 at 17:13:26:

Posted by Ed S. at 10/30/2009 2:09 PM CDT on Chicago Business

"Monsters in the Morning" will be looking for a new home in 2010.

Early Friday afternoon, it was announced Comcast SportsNet and Licorice LTD, "Monsters" parent company owned by Mike North and his wife BeBe, have decided not to renew their contract. CSN president Jim Corno said the show will continue on his network through Dec. 31.

"It's an economic decision," Mr. Corno said. "It's an expensive show to produce. We originally agreed to do the show for a year and see how it would work out. We like the show, but this is part of television. Networks launch and cancel shows every day."

For his part, Mr. North thanked CSN and said he is looking forward to other opportunities to continue with "Monsters."

"I'm excited about the future," Mr. North said. "There are other opportunities for us to explore."

The show was initially structured as a partnership between CSN and Licorice. Mr. North's company actively pursued advertising for the show along with CSN, with both entities sharing the revenues.

In June, "Monsters" found itself in the center of the mess stemming from the fallout of Chicagosportswebio founder David Hernandez being charged with running a ponzi scheme. Mr. Hernandez's company, Next Step Medical Staffing, was the title sponsor for "Monsters."

In July, Mr. North managed to find a new title sponsor in Lecet, the Chicago area Laborers and Employers Cooperation.

"Monsters" made its debut with much fanfare in January. It was the first locally-produced morning program to air on a regional sports network. Mr. North said the show is up for a local Emmy.

"We have the best morning show in the business," Mr. North said. "We have a great crew. I hope to take some of them with us, but it isn't up to me."

Mr. Corno initially was excited about the concept. Ultimately, though, the bottom line didn't work.

"You take risks and ideas come and go," Mr. Corno said. "I'm disppointed. You always want it to play out longer. Now we'll look at our next venture."

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: Posted by Ed S. at 10/30/2009 2:09 PM CDT on Chicago Business : "Monsters in the Morning" will be looking for a new home in 2010. : Early Friday afternoon, it was announced Comcast SportsNet and Licorice LTD, "Monsters" parent company owned by Mike North and his wife BeBe, have decided not to renew their contract. CSN president Jim Corno said the show will continue on his network through Dec. 31. : "It's an economic decision," Mr. Corno said. "It's an expensive show to produce. We originally agreed to do the show for a year and see how it would work out. We like the show, but this is part of television. Networks launch and cancel shows every day." : For his part, Mr. North thanked CSN and said he is looking forward to other opportunities to continue with "Monsters." : "I'm excited about the future," Mr. North said. "There are other opportunities for us to explore." : The show was initially structured as a partnership between CSN and Licorice. Mr. North's company actively pursued advertising for the show along with CSN, with both entities sharing the revenues. : In June, "Monsters" found itself in the center of the mess stemming from the fallout of Chicagosportswebio founder David Hernandez being charged with running a ponzi scheme. Mr. Hernandez's company, Next Step Medical Staffing, was the title sponsor for "Monsters." : In July, Mr. North managed to find a new title sponsor in Lecet, the Chicago area Laborers and Employers Cooperation. : "Monsters" made its debut with much fanfare in January. It was the first locally-produced morning program to air on a regional sports network. Mr. North said the show is up for a local Emmy. : "We have the best morning show in the business," Mr. North said. "We have a great crew. I hope to take some of them with us, but it isn't up to me." : Mr. Corno initially was excited about the concept. Ultimately, though, the bottom line didn't work. : "You take risks and ideas come and go," Mr. Corno said. "I'm disppointed. You always want it to play out longer. Now we'll look at our next venture."

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