Re: WLIT flips Holiday at midnight

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Posted by .King on November 13, 2009 at 21:00:57:

In Reply to: Re: WLIT flips Holiday at midnight posted by technically yes on November 13, 2009 at 18:45:33:

It is indeed a format flip. All-Christmas music is a format, but usually one that is only played in November & December. If you hear a station playing Holiday music in the Summer, it is just a day or two stunt before another full format flip.

Around January 1st, WLIT will flip again, but there is a 99% chance it will flip right back to what it was earlier this week.

: semantics, semantics

:
: : Is it really considered a "flip" I have never heard that term to describe when WLIT has switched to Christmas music...I always thought a flip was a format change and Christmas music isn't an official format as far as I know...

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: It is indeed a format flip. All-Christmas music is a format, but usually one that is only played in November & December. If you hear a station playing Holiday music in the Summer, it is just a day or two stunt before another full format flip. : Around January 1st, WLIT will flip again, but there is a 99% chance it will flip right back to what it was earlier this week. : : : semantics, semantics : : : : : Is it really considered a "flip" I have never heard that term to describe when WLIT has switched to Christmas music...I always thought a flip was a format change and Christmas music isn't an official format as far as I know...

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