Posted by Bud on December 02, 2009 at 18:43:12:
RedEye, Chicago's Free Daily and Largest Circulated Newspaper, Announces 25 Percent Increased Circulation
Released December 02, 2009
RedEye, Chicago's free daily and largest circulated newspaper, announced today it will increase its distribution by 25 percent to 250,000 copies to meet increasing demand from both readers and advertisers.
The increased circulation, effective Jan. 4, will impact current city outlets and Metra stops that are underserved, and will also include distribution at 30 additional suburban colleges.
"RedEye is a key brand within our content portfolio, reaching Chicagoans that are young and time-pressed. Advertisers realize that RedEye connects them with this audience better than any other player in the market," said Kurt Mueller, General Manager of RedEye and Metromix Chicago.
"Reading RedEye is a part of the fabric of the Chicago commute. We're excited to provide more Chicagoans with RedEye and our advertisers the ability to reach a larger portion of the younger, urban demographic."
Local and national advertisers have found RedEye to be effective at reaching the 18-34 year old market. This expansion provides advertisers with an even greater percentage of the demographic they are aiming to reach.
RedEye is Chicago's free daily newspaper, website and mobile platform that engages social, on-the-go Chicagoans with a fresh experience, "to the point" news, pop culture, and entertainment.
RedEye and metromix.com are the trusted source for information that keeps Chicago buzzing.
For more on RedEye, visit redeyechicago.com.
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