Former Loop Morning Guy Rants on Brandmeier


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Posted by Catalina on December 06, 2009 at 22:18:00:

Great site everyone.

Dobie Maxwel, a former morning guy on the Loop, posted a blog talking about Brandmeier being fired. It seems like some of the former morning team are happy about it. Personally I don't remember ever listening to the Loop Guys, does anyone know about them? Were they good etc...? Any chance of them returning to the Loop? It seems like they could all use the dough based on the blog post.


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'I started out in a great mood this morning but right now I feel like sticking my head in a deep fryer until my brains are extra crispy. My self esteem is in the sewer and I feel like a total waste of a Social Security number. That’s not what I was aiming for, but it is a fact.

I went to bed extra late but got up extra early, only to go back to sleep for a little bit so I could totally screw up my body clock. Maybe that had something to do with it. I slithered out of bed and went right to the Gurnee Mills Mall to take a walking lap before it opened.

It wasn’t as rough as yesterday’s lap, but it was still a challenge. I huffed and puffed my way around the mall clockwise, which totally goes against the grain of everyone else that walks at that time. I like to switch off directions, only because it adds variety to the mix.

My CD player isn’t working for some reason so I was alone with my thoughts and loud Christmas music I had no desire to hear. I think I’m the only American citizen besides the Amish who doesn’t own an ipod and it’s high time I look to buying one. I like to lose my outer self in my walks and go deep inside my thoughts. It’s perfect for listening to audio.

I probably could have handled two laps but I was running late for a lunch meeting with my grade school friend Tom Orlando in downtown Chicago. Today’s his birthday and we have been hoping for a lunch meeting for weeks. I like and respect Tom for both his sense of humor and his business acumen. He’s very smart and I know he can help me improve.

I called Tom as I headed into the city but he was in Milwaukee because his uncle passed away unexpectedly. He apologized but there was no need to do that. I understood. He said we’ll do a rain check and I know we will but I still felt bad for Tom as he sounded distant. I’m sure he was in shock and I didn’t want to ask dumb questions so I let him go quickly.

Since I didn’t have to be in Chicago I made a U-turn and headed back north. I needed to be in Milwaukee for a dinner date with the woman I like as tomorrow is her birthday. My phone rang and I got the news that Jonathan Brandmeier is no longer the morning host on my old station 97.9 ‘The Loop’. The person who told me thought I’d be happy to hear it.

Why should that make me feel any better? Jonathan Brandmeier was the guy the station wanted instead of us because they thought he was the Morning Messiah. That wasn’t the result. I actually had no reaction when I heard it, much like when I heard my father died.

I have nothing against Brandmeier, but that was a mistake from the start. We were on a fast track to really start making some waves but they pulled the plug at the worst possible time. We’d been on just over a year and spent all that time working out team chemistry.

It really hurt that we were shown the door and financially it still hurts all of us. We were all set to sign a new deal that would have been more money than a cockroach like me ever made before. Right now I’d be sitting pretty, but it all came crashing down. That’s radio.

I wish it didn’t have to work like that. I have no jag with Jonathan Brandmeier and I’m not saying he shouldn’t be able to work if he wants. I just think I should be able to keep a job where we were doing fine and positioned to do a lot finer. I still feel hollow about it.

My friend Max called not long after and he heard it too. He was happy about it because he felt it justified what we did, but that doesn’t get our job back. Too bad too, I’d love to go back there, even in the insane climate of radio today. We’d be a skilled but affordable show and be able to start right where we left off. How the hell do we get the opportunity?

Someone else said my friend Byrd will be doing mornings again. He replaced us in the interim between when we got torched to when Brandmeier stepped in. That was a strange coincidence as I just happened to call Byrd and leave him a message earlier today. Odd.

I hadn’t seen him in a while and we’re about due to grab a lunch and hang out. He’s an outstanding radio talent but a good guy too. Everyone we worked with was great and he’s one of the last of the old guard still there. That made getting fired even more painful as it was fun to go to work in the morning. That lineup was as solid as any station I‘ve seen.

I’m happy for Byrd and I hope he keeps a job as long as he wants it. Maybe he’ll let me do some bits with him and if he asks me I will, but it rots knowing we could have been in a position of financial security now, or as close as my white trash gene pool has come.

I wish Byrd and Brandmeier well, but what about me? I wish me well too, and thinking about all this unexpectedly put me in the dumper mentally. I don’t want to rehash all this ugliness again, but every time I have to struggle to pay my rent I’m still affected by it all.

Yes, it’s been five years now, but we all really rolled the dice back then. It was a risk to get off the road, but it was THE LOOP IN CHICAGO. We had to take it. That’s a station of legendary status in the radio business and my partners Spike and Max knew that too.

The worst case scenario ended up happening and it really did kick all of us in the ass as hard as we’ve all ever been kicked. I know we have to get over it, but it still hurts. I wish we could go in and start again tomorrow. No hard feelings, we all could use a steady job.

I tried to forget about all of that as I met my date at Famous Dave’s Barbecue on South 27th Street in Milwaukee. That was her choice for a birthday meal but I didn’t mind. I’ve always loved that joint, and in fact I was the one who turned her on to it in the first place.

As we ate, it hit me in the face that this is going absolutely nowhere. I know she’s got an enormous amount on her plate, but I just don’t feel that I’m important to her. We see each other when we can, but it’s been getting less and less. I feel like it’s a big waste of time.

After dinner she said she was tired and blew me off with a dry peck of a kiss that made me think of how my aunt would kiss me on New Year’s Eve. It’s not what I expected and I’m really feeling rejected on every level of life. No radio job. No girlfriend. No kidding.'


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